Florida Get Fit

A Brand, Print, & Web Project in the works for Saint Augustine Gym, Florida Get Fit. I’m so happy to share this upcoming brand identity launch for the lovely Sarah over at Florida Get Fit — an energetic gym located here in St. Augustine, FL! Sarah and I want to focus on giving life to a brand and website that feels fresh, energetic, bright, fun, modern, and neutral (not too feminine, not too masculine). We started with mood, color, & texture exploration which led to the creation of her new color palette that includes modern black, dark charcoal gray, medium gray, and light gray, along with a zesty and bright yellow/green, an energetic blue, and white (& just a very small touch of purple). I then designed her new logo using a clean and modern typeface, paired with beautiful hand lettered accents (“get” and the line accents), as well as her social media, ad design, and apparel design. Within the website design we are incorporating her fun colors and brand elements throughout but still keeping it clean and consistent. Her biggest interest for her new website design is the ease of use for her clients (and potential clients), so our main focus is on the (UX) user experience which I plan to achieve by strategically placing specific call to action items, and a page outline that flows from one page to the next, to prevent clients from feeling confused on what or where to go next. We’re in the development stage of her new site design and expect to launch in the coming days! So far she is receiving excellent feedback from her Gym members, both men and women. We couldn’t be happier with the turnout! I will post an update on social media once her new website is live so you can click around and get a more hands on feel to her new online identity.